Our Story
A new way to enhance your eyes
Char Cosmetics is an Australian brand specializing in pre-glued false eyelashes and eye essentials, designed to make beauty more intuitive, expressive, and easy every day. Inspired by the idea of charm and natural enhancement, the brand develops innovative products that enhance the eyes with simplicity, comfort, and naturalness, while revealing what makes each beauty unique.
The brand
Born in Australia, designed to simplify beauty
Char Cosmetics is an Australian beauty brand founded by Joyce Wong, known for its innovative products designed to deliver immediate results. Present in over 11 countries and distributed by major international retailers such as Boots UK, Sasa, and Oz Hair & Beauty, among others, the brand has established itself as a global reference in the eye makeup world.
Born from a simple idea, Char Cosmetics' mission is to make false eyelashes easier to wear, more natural, and more accessible. The brand develops modern solutions that simplify beauty routines while offering elegant and professional results.
Our Inspirations
Beauty inspired by international trends
Australia, Korea, Japan, London: Char Cosmetics draws inspiration from beauty routines that blend naturalness, precision, and effectiveness.
Inspired by K-Beauty trends, manga style, and natural glamour, its false eyelash collections combine comfort, ease of application, and long-lasting wear. Each product is designed to enhance the eyes with softness, precision, and confidence.
Our Commitments
Vegan, cruelty-free, never tested on animals
At Char Cosmetics, beauty should never come at the expense of animals.
Our products are vegan and cruelty-free. We do not test anything on animals, and we advocate for a more responsible, gentler beauty that is more aligned with today's expectations.
Ready to discover Char Cosmetics?
Discover our collections of pre-glued false eyelashes and find the perfect effect for your eyes.